AVTR.com is live

December 8th, 2009 by admin Leave a reply »

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The viral marketing site for Avatar -  avtr.com – has gone live whit a lot of new content. It’s a fictional site where RDA (Resource Development Administration), the ones who are responsible for mining on Pandora, gives you news updates about whats happening on Pandora.

The Resource Development Administration has selected reporter Alison Boyd to bring Earth an in-depth look into the AVATAR program. Reporting from Pandora, Alison’s reports focus on day-to-day life and the supporting tools utilized by the RDA to carry out its mission. Boyd’s distinguished career includes covering geo-political events as well as being embedded in conflict zones.

One of the coolest things about the site, if you have a web cam, is the ability to interact with a virtual 3D helicopter (a Scorpion Gunship). Kinda hard to explain, just visit the site to have a look.

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